Here in LA, surrounded by palm trees and constant sunshine, I started to feel very inspired. Having worked in fashion for many years, I wanted a creative outlet so I went out and bought my first embroidery machine.

I picked up a pair of vintage Levis from the Rose Bowl flea market and designed my first piece: embroidered denim shorts with the perfect Coachella boho vibe. The shorts were cute, but I felt like they were missing something... they lacked heart. I wanted to design styles that were both wearable and meaningful, not just trendy. More than anything, I wanted to put something out into the world that would be cherished. Something that would hold special memories and help people relive the best of times with each wear.

I first fell in love with embroidery after my big move from London to Los Angeles in 2014.

Natalie

River

Bridal jackets were the perfect starting point. A wedding day keepsake that can be worn and enjoyed time and time again, long after the cake has been eaten and the dress stored away.

I started thinking about life’s big moments and realized I could combine my passion for design with my love for LOVE.

Being his mom has brought me more joy and love than I ever imagined. It has also sparked SO much inspiration.

Now, more than ever, it’s important for me to build a career I’m passionate about, that allows me to work from home where I can watch him grow. And I feel so blessed to be able to do what I do. His arrival also marked the introduction of my baby and kids collection. I mean, nothing is cuter than a baby in a tiny denim jacket.

In 2019, my son, River, was born and stole my heart.

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Seeing photos of customers wearing my designs brings the biggest smile to my face. I feel so honored to be a small piece of these milestone moments. And that’s the best part - connecting with clients and helping them design a wearable keepsake to mark their most cherished memories.

Over the past 5 years I’ve designed hundreds of custom jackets and never tire of hearing all the love stories; the engagement tales, wedding plans, anecdotes about children, best friends and family.

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